Llewelyn loves difference. He is fascinated by the human condition. His passion for peoples' stories has launched him on a variety of journeys, always looking for ways to celebrate life. His career as a commercials director has seen him travel and shoot in diverse parts of the world, specifically in the Middle East and Central Africa. He has filmed extensively in Kinshasa in the DRC.
Over the last 13 years he has built a body of award winning work that spans several disciplines and styles from commercials, documentary, music videos and films. "I think that once you have achieved a certain level of technical skill as a director that your real growth and contribution you make in your work is finding a way to bring as much of your personal experience to bear as possible. Your point of view," says Roderick. He is recognized for his often humorous performance direction which combined with his love for innovation and technology often produces a unique angle on the familiar. His love for story and concept ensures that his work has integrity, innovating where necessary, often surprising and always entertaining. His credits and awards include the short film “Blow”, winner of the "Shoot Goals, Shoot Movie" competition at the Berlin Film Festival, several awarded commercials and music videos and TV drama.
Over the last 13 years he has built a body of award winning work that spans several disciplines and styles from commercials, documentary, music videos and films. "I think that once you have achieved a certain level of technical skill as a director that your real growth and contribution you make in your work is finding a way to bring as much of your personal experience to bear as possible. Your point of view," says Roderick. He is recognized for his often humorous performance direction which combined with his love for innovation and technology often produces a unique angle on the familiar. His love for story and concept ensures that his work has integrity, innovating where necessary, often surprising and always entertaining. His credits and awards include the short film “Blow”, winner of the "Shoot Goals, Shoot Movie" competition at the Berlin Film Festival, several awarded commercials and music videos and TV drama.